ATTENTION: FORGE THE MAN. LEAD THE LIFE.
You’ve built the business. You’ve pushed your body. You’ve made it work… but deep down, something’s still missing.
You’re successful on paper—but burnt out, frustrated, or just flat. Your confidence isn’t where it should be. Your marriage or connection at home isn’t as sharp as it once was. And no matter how much you achieve, it never feels like enough
The Crucible is your reset.
A high-intensity, no-BS environment where you’ll be stripped back and rebuilt—mentally, emotionally, physically. You’ll leave with renewed confidence, purpose, and the clarity to lead in your business, your marriage, and your life.
WATCH THE INTRO VIDEO TO THE CRUCIBLE EVENT
THIS IS NOT A RETREAT. IT’S A RITE OF PASSAGE
An elite 5-day bootcamp for men who are done playing small.
Led by elite coaches from military, sport, psychology, and high-stakes finance, the Crucible is designed to push you beyond your limits.
Expect early mornings. Cold water. Iron-sharpens-iron conversations. Expect to confront yourself—your habits, your mindset, your excuses.
And expect to walk away more dangerous, grounded, and powerful than you’ve felt in years.
ONLY 10 MEN PER INTAKE. 5 SPOTS REMAIN.
This event is intentionally small. No spectators. No soft edges. Just 10 men committed to transformation, guided by world-class mentors who’ve lived it:
A $400M entrepreneur who lost it all—and rebuilt from scratch.
A PhD performance psychologist shaping Australia’s frontline leaders.
A former WAFL premiership footballer and elite merchant banking business strategist with SASR-level training.
An ultra-endurance athlete and family man who lives the discipline he teaches.
WHO IT’S FOR?
The Crucible is for men who:
Have built external success but feel internally off-track.
Want to lead with more confidence at home and in business.
Crave clarity, challenge, and success.
Are ready to do the deep, uncomfortable work to have more and seize the next level.
Ready to master themselves their relationships, their fitness and strength.
Want to reclaim their fire—and be dangerous in the best way.
THAT YOU?
THEN YOU NEED THE CRUCIBLE EVENT
WHAT YOU’LL EXPERIENCE
Physical challenges that sharpen your edge
Psychological breakthroughs guided by expert coaches
Unfiltered feedback from men who won’t let you hide
Real conversations about business, marriage, leadership, and legacy
A powerful brotherhood of men who walk beyond the talk
WHAT YOU’LL LEAVE WITH
Confidence rooted in action—not hype
A roadmap to lead with strength, presence, and integrity
Tools to reconnect deeply at home
A renewed sense of purpose
Discipline that sticks
WHAT MEN HAVE TO SAY ABOUT THE EVENT
YOUR COACHING FACULTY
Brett Jones
LEAD COACH
The Crucible
Built a $400M business in his 20s—and lost it all in his 30s. From divorce and financial ruin, he rebuilt everything: his wealth, his marriage, his mission.
Now a seasoned real estate and stock market investor, he’s developed over $50M in property and held director roles at Colliers International. He owns commercial and listed investments and brings decades of business grit to the table.
A black belt in Karate and Tae Kwon Do, Brett has trained his body and mind to elite standards. He’s sailed the world with his wife of 30 years, Marie, and is a father of six, grandfather of nine.
Created The Crucible to rebuild men—restoring strength, purpose, and leadership at home and in business.
He doesn’t coach from theory. He coaches from the fire.
Coach Dr Adam Benz
Dr. Adam Benz is a Crucible coach with 14+ years of experience in high-performance leadership, elite sport, and human behaviour. He’s coached Olympic-level athletes to global success and now empowers individuals, couples, and teams to break through mental and emotional barriers. Leadership Development Specialist at St John WA, he leads the Emergency Stream Program, shaping the next generation of frontline leaders. With deep expertise in behavioural psychology, communication, and transformation coaching, Expect clarity, connect deeply, and thrive under pressure.
Coach Rob Hunt
Powerhouse of strategy and grit. As head of operations for a New York merchant bank, he advises on billion-dollar deals across mining, finance, and risk. From sole traders to global giants, Drives growth under pressure.
Off the field, he’s a premiership-winning WAFL footballer with 15+ years in elite sport—trained by AFL coaches, strength experts, and Australia’s SASR. Rob brings a rare edge: discipline, leadership, and performance psychology forged in both boardrooms and battlefields.
Expect clarity, courage, and results.
Coach Paul Vanderweide
Passion for pushing human limits, he has competed in multiple Ironman-distance triathlons and ultra-marathons—each one a testament to discipline, mental toughness, and unshakable resilience. Grounded in real-world grit and long-term consistency, not quick fixes. Married for over 25 years with two children, he brings solid wisdom, emotional intelligence, and a deep understanding of balancing peak performance with family life. Whether you're stuck or scaling up, Coach Paul helps you go further—physically, mentally, and relationally.
One Decision. Five Days. A New You.
FREQUENTLY ASKED QUESTIONS
I Know I Want to Enroll in the Crucible Event,
What HAPPENS NOW?
You'll have an interview call scheduled with Coach and based on the outcome of that call, you and the Coach can decide if The Crucible is right for you, and if it is, then we'll onboard you to an upcoming event.
What Is The Cost Of The CRUCIBLE ?
The cost is $5495 including all your clothing and gear, breakfast lunch and dinner(except 2 nights) it does not include accommodation. However, this is not just for the 6 day Crucible experience but you will also have the option of a 12-month in-depth brotherhood that focuses on developing an even higher level of personal excellence, self-mastery, self confidence and even more financial freedom. Encompassing monthly meetings and two other 2 day events during the year where we'll work out together, break bread together, network together, and learn from business and peak performance experts.
No successful man is an island.
How Old Do I Need To Be?
The minimum age is 25.
What If I'm Not Fit Can I Still Get In?
You do not need to be an athlete. However you do need to be conditioned to cope with gym work, beach crawls, jogs, push-ups, and a variety of body weight exercises.
When you're accepted into a class our instructors will help you build up your physical conditioning through training programs designed to help you get ready.
What Happens If I Can't Make It To My Assigned Crucible?
Is This A Military Style Program?
Whilst some of our instructors are ex-military the Crucible draws from many sources of expertise including business, spiritual, mental training, psychology, essentially the very best of combining body mind, spirit and mental training to bring out the apex man in you.
All our coaches are highly trained in their unique military, business, relationship and health skills.
Where Is The Crucible Held?
Mandurah approximately an hour south of Perth. We provide a training room and gym facilities plus food during the event, accomodation is NOT included.
ALSO IN SAN DIEGO IN THE USA.
What Are The Start And Finish Times?
Every Crucible runs from Sunday to the following Friday. Each starts at 3pm SHARP on the Sunday and finishes 3pm SHARP on the Friday.
Copyright 2021 CRE8 AWAKEN PTY LTD All Rights Reserved